Indian Army in its continuous effort to seek suitable candidates for the organization has launched a campaign to tap capable recruiting talent and building exciting careers for the Indian youth. The Indian Army is under transformation to become Army of 21st Century. While valour, patriotism and protection remain the key areas of Armed Forces, it is for the first time, the Indian Army has differentiated itself from the hot shops start-ups like IT, Media, Financial Services that average youth is attracted to.
The Campaign projects Indian Army as a full-fledged working organization that offers an exciting career in different sectors for Young Indians who otherwise aspire for other careers. According to Lt Gen RN Nair, Director General Recruiting, “No other organization in India provides the canvas of engineering, technology, work-life balance, sustained care and the unique ability of serving the Nation, as the Indian Army.” While careers like technology, media & entertainment have caught the fancy of youth, the reality is that army has over 20 diverse career disciplines offering an all-round lifestyle and it’s constantly modernizing itself with the cutting edge technology. Thus the challenge to showcase this relatively lesser known side of the Army in this campaign has been challenging as well as stimulating.
The current campaign projects Indian Army as the most exciting hub that today’s youth needs for their career enhancement. This recruitment campaign, titled “Join the Indian Army and Live a Life Less Ordinary” is being launched on 09 Oct 2015 on various TV Channels, Digital Cinemas and Radio Stns across the country.
